How do sociologists know which research method to use? Are some approaches better than others? Which method is best for a particular problem? Research methods are specific strategies or techniques for systematically conducting research. The methods should be acceptable to a larger community of scholars and nonacademic researchers who routinely age in research endeavors. Qualitative researchers frequently attempt to study the social world from the point of view of the people they are studying. By contrast. quantitative researchers generally use surveys. secondary analyses of existing statistical data, and experimental designs. We will now look at these research methods.