Whereas prejudice is an attitude. discrimination involves actiON or practices of dominant-group members (or their representatives) that have a harmful impact
on members of a subordinate group (Feagin and Feagin. 2008). Prejudiced attitudes do not always lead to discriminatory behavior. As shown in ~ Figure 10.1.the sociologist Robert Merton (1949) identified four combinations of attitudes and responses. Unprejudiced nondiscriminators are not personally prejudiced and do not discriminate against others. For example.two players on a professional sports team may be best friends although they are of different races. Unprejudiced discriminators ni!iy have no personal prejudice but still engage inin discriminatory behavior because of peer-group pressure or economic. political. or social interests. For example, in some sports a coach might feel no prejudice toward African American players but believe that white fans will accept only a certain percentage of people of color on the team, Prejudiced nondiscriminators hold personal prejudices but do not discriminate due to peer pressure. legal demands, or a desire for profits. For example, a coach with prejudiced beliefs may hire an African African American player to enhance the team’s ability to win (Coakley. 20(4). Finally. prejudiced discriminators hold personal prejudices and actively discriminate against others. For example. an umpire who is personally.