Category Archive for: COLLECTIVE BEHAVIOR AND SOCIAL MOVEMENT

Kinds of Social Movements

Kinds of Social Movements MIGRATORY MOVEMENT Discontented people may wish to move. When many move to the same place at the same time, they create a migratory social movement. Migration of Irish to the United States following the great potato famine, the back-to-Israel movement of Ute Jews known as Zionism, the flight of the East Germans to West Germany before the Berlin…

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SOCIAL MOVEMENTS

SOCIAL MOVEMENTS The’ social ‘movement is one of the major forms of collective behavior. A social moment is formally defined as “a collectivist acting with some continuity to promote or resist change in the society or group of which it is a part [Turner and Killian, 1972, p. 246]. Stated less formally, a social movement is a collective effort to promote…

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Manipulation of Publ,ic Opinion

Manipulation of Public Opinion The main emphasis in public opinion research has been upon ways of manipulating public opinion.-Propaganda includes all efforts to persuade people to a point of view upon ‘an issue; everything from Sunday school lessons to billboards are propaganda; advertising, sales promotion, and fund-raising drives are prime examples. The usual distinction between education and propaganda is that education seeks to cultivate…

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Measurement of Public Opinion

Measurement of Public Opinion The leaders of a group or a nation cannot lead wisely unless they know which way the people are willing to be led. The public opinion poll is a recent invention for finding out what people are thinking. A poll is simple in concept but difficult to carry out because, as is shown above, an opinion…

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PUBLICS AND PUBLIC OPINION

PUBLIC’S AND PUBLIC OPINION The term “public” is used in several senses In popular use, “the public” is synonymous with “the people” or with practically everybody not a very useful concept. Sociologists use the terminator senses: (1) A public may be defined tiered number of people who share an inter.. particular topic. There is a baseball public opera public, an investment public, -If political-affairs public,…

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Mass Hysteria

Mass Hysteria Mass hysteria is some fanny of Irrational, compulsive belief or behavior which spreads among people.  It can be a brief crowd incident, as when a W’  of uncontrollable twitching spread fought a Louisiana high school Schuyler and Trenton, 1943]. The New York Times [Sept. 14, ~52J reported that at a Mississippi football   165 teenage girls in a…

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The Craze

The Craze Where the panic is a rush away from a perceived threat, the craze is a rush toward some satisfaction. As Smelter observes [1963, chap. 7), the craze may be superficial (miniature golf, Monopoly, Hula-Hoops, Frisbee, celebrity fan clubs; skateboards, video games) or serious (war crazes, nomination of a President); it may be economic (speculative boom), political (bandwagons), expressive (dance steps), or religious…

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The Fad or Fashion

The Fad or Fashion A fad is a trivial, short-lived Variation in speech, decoration, or behavior.” The fad apparently originates in’ the desire to gain and maintain status by being different,· by being a leader, and dies out when it is no longer novel. Bogardus [1950, pp. 30S-309J studied 2,702 fads over many years, finding that most of them deal. with…

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The Rumor

The Rumor At last count, the Federal Communications Commission had received over 11 million angry letters over a seven-year period protesting Madalyn Murray O’Hair’s petition to remove religious broadcasting from the airwaves. Mrs. O’Hair’s battle against school prayers is well remembered, but her campaign against religious broadcasting is strictly imaginary. Neither she nor anyone else filed such a petition. But despite repeated FCC corrections,…

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MASS BEHAVIOR

MASS BEHAVIOR A mass is not the same as a crowd. The spectators at a football game are a crowd; those watching the game at home on television are a mass. Ho ult [1969, p. 194] defines a mass as a’ “relatively large number of persons, spatially dispersed and anonymous, reacting  o one or more of the same stimuli but acting individually…

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